4 Trends Shaping Grocer Retail

And This is How YOU Can Take Advantage

The grocery industry is ever evolving. Any events changing within the economy or even the manufacturing of goods can have a direct effect on grocery store operations and sales. To be successful within your ever changing markets, you need to be flexible and progressive. Immediately understanding and implementing these latest trends can be crucial to your growth as a business and incoming revenue.

Expansion of E-Commerce

With the constant evolution of technology, grocery e-commerce has never been more crucial. Many stores have even started to connect with delivery services to provide order-in groceries and even recipes. Brick and Mortar operators should expand their services in order to keep up with the market.

How You Can Take Advantage:

  • Research your target market and learn what they value in their grocers.
  • What services could you use to provide more value?
  • What are the trending products and services that other leading grocers provide?

In-Store Shopping Experience

Retailers maintain foot-traffic by updating and re-inventing the in-store shopping experience to be much more personalized and interactive. Consumers love convenience, having the ability to easily browse and sample the products they desire.

How You Can Take Advantage:

  • Enhanced department services.
  • Individualize the shopping experience.
  • Provide sampling, education, and entertainment.
  • Integrate with technology.

Demand For Delivery

Grocery home delivery is constantly expanding and can include a seemingly unlimited plethora of product options and even pre-prepared meals meals as well as recipes. As these services become more available less and less consumers will be making their meals from scratch. It would be beneficial for a grocer to get involved in these current market trends.

How You Can Take Advantage:

Natural Wellness

We’re currently immersed within the better-for-you movement with consumer purchases and desired health choices. So it would be beneficial and imperative for grocers to provide consumers with easy access to health conscious products. So many media resources and trends are promoting natural remedies for common everyday situations. Products that also enhance or fix something that the body may be perceived to be lacking is also rising in popularity.

How You Can Take Advantage:

  • Research popular health products.
  • Know who you’re targeting.
  • Learn about the products in your store that may be affected by these trends.

The Independent Grocers Association is here for all of your grocer industry needs. Hopefully you have found value within this article on the 4 Trends Shaping The Grocery Industry. We are interested in what you would like to learn more about, please let us know.

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