Tone is described as the general attitude or character of something. You have to create a feeling among your target audience. This feeling can vary from company to company that’s why the tone of your video can be dramatic, informative, humorous, conversational, inspirational, luxurious, or quirky
Decide the duration
Most of the promotional videos have duration of 30 to 60 seconds. It’s up to you whether you opt for a short or lengthy video. It must be kept in mind that a lengthy video will require high budget and more efforts.
Select the style of video
Till now, you must have decided the objective, tone and time duration of your video. Style of video is the next step. You have to decide how your video will look like. These days, several different visual styles of videos are used by businesses such as animated, real people, live action, live board, screencast or stock video. Combination of these styles can also be used to create a promotional video.
Outline your idea
Now it’s the right time to outline the idea for promotional video. Focus on your objective and purpose so that you can have a clear idea. Think about the elements of your video. For instance:
Total number of scenes and the locations to shoot them
Total number of characters and their physical appearance
Addition of any text on screen to deliver a specific message
Addition of background music or someone’s voice
Appearance of the product in the video
Addition of props
Final message for viewers
Write down the script
Every director or writer has his own style of writing a script. The key elements of a script include:
Scene number like first, second or third scene
The dialogue, voice over or audio
Description of each scene
List of characters
Film your video
Now it’s time to film your video by keeping all previous aspects in mind. Visit the selected location along with the cast, camera, audio equipment and lights to create your promotional video. After shooting all the scenes, combine them and edit accordingly. You can also add graphics, sound effects and music as per your choice. Your promotional video is now ready for distribution and marketing.
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