The internet is the world’s largest space. It is where millions of people can converge to discuss, negotiate, transact businesses, have fun, get information and get entertained. It is on the internet that a pop video would be released and in hours, it would get millions of views. The power in being “online” is very enormous that one can connect with millions in minutes. In this age, the best platform to promote a business is on the internet. The entrepreneur has to take a few pointers.
Social media branding: the social media is very large and the potentials are enormous. For instance, Facebook has arguably over a billion users and advertisements done on the platform is bound to reach hundreds of millions. The entrepreneur has to give the business an online establishment that would attract customers. This could work by having a page for the business, releasing updates about the products and services the business offers, getting followers for the page and having social media handles that people can follow and learn more from.
Pictures and videos on social media platforms: millions of ads are viewed everyday on YouTube, Flickr, Instagram and Facebook. Particularly on YouTube, video ads are made to play before the intended video of the viewer plays – some ads have more views than normal uploaded video content. A business can be given attention to through these platforms. When many online businesses started, they saw the power in online advertisement and they keyed sharply into it – Uber is arguably the biggest cab business in the world and it started with online advertisement.
Search engine optimization (SEO): when a products or a business starts to get awareness, the consumer or anyone interested may search for the business on the internet. The SEO done to a website or a blog would make it visible for search engines. This is extremely important for the business as an online presence is the key to business promotion online. Every business that is online should be available via keywords search in search engines.
Having a blog about the business: a blog is a page to write and get comments. The entrepreneur should be ready to release updates about the products and the brand. It should also be able to give advice generally in that line. For instance, if the entrepreneur is into hair care products, one of the things that should feature on his blog should be the discussion of hair diseases like dandruff, dry scalp – their effect and how to cure them and how his products can help.
Online communities: online communities are more like forums where people read a thing or two and start a discussion trend. The entrepreneur has to look for relevant online communities to join and contribute to the issues. For instance, taking the example of hair care products again, an online community where human hair is the theme of the community would be just perfect for the business.
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