Supermarkets are retail centers. They are retail outlets with lots of departments and aspects and they merchandise in units. A supermarket is that retail outlet that you walk into and go around with the aim of picking the products that you want. Selling to a supermarket takes pitching and the supply of tenders. Supermarkets invite tenders from suppliers and accept the ones that they see as both beneficial and affordable. For instance, the procurement manager of a supermarket may attend a trade show to see which supplier would be supplying cupcakes to the supermarket next. After getting the potential suppliers, the supermarket invites tenders from the potential suppliers and they pick the tender that suits them the most.

To supply food product to the supermarket, some fundamental factors have to be considered. These factors would be subsequently discussed. 

First, it is fundamental that the would-be supplier understands supply chain management. For a food product, a supermarket would most likely appreciate direct store delivery. This is because the direct store delivery method gives the assurance of fresh food products. A supermarket would not want to put its reputation on the line by getting food product from a distributor thus the preference for the direct store delivery method. 

Furthermore, if the producer is working with logistics management companies, he must ensure that the logistics company outsourced to must conform to sustainable and time management practices. It is funny how issues of sustainability come up with anything concerned with supermarkets; it is because a supermarket hinges a large percentage of sales and investment on reputation. Supermarkets tend to do a lot of reputational management because of how fast a supermarket can crumble due to bad reputation. 

Selling to supermarkets would require creating public awareness. Supermarkets take a lot of products that do basically the same thing. Variety is one certain thing in every supermarket – the freedom of choice. For instance, a supermarket would definitely have more than two suppliers of chocolate cream butter. Thus, for a product to sell in a supermarket, it must have the popularity or the awareness necessary to give consumers the notice that it is in the market. A supermarket would normally not want to turn down any product with much popularity in the market. 

As big as a supermarket is, promotional offers could be a catch. Everyone loves to save an extra change and one of the things supermarkets leverage on is being able to sell at cheaper prices than in normal retail outlets and stores. Thus, a supermarket would prefer a food product people can get value for with little than usual. Many people go to the supermarket for promotional offers; they get to have a discount on the goods bought – this is an essential that the producer should be aware of. 

Selling a food product to a supermarket requires a lot of perfect edges. It requires a well structured supply chain line, a considerable price and full awareness of the product.

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